For simplicity, companies frequently start with piecemeal sales or marketing solutions, and perhaps a separate datawarehouse. Later they may try to add-on or integrate these solution, leaving them with multiple data silos.
Multiple Solutions = Multiple Data Silos
Multiple data silos eventually become a problem in and of themselves:
This architecture creates more data export / integration work.
Out-of-sync and incomplete data can be costly to manage.
Staff may be afraid to use a system that doesn’t work or fit their business needs.
Sales and Marketing tools can't "talk" to each other to power advanced interactions.
Ultimately, your business suffers if the CRM Platform is unwieldy and costly to maintain
Unified Platform "Single Source of Truth" Datawarehouse
BlueSail Unified Platform
Helps to avoid IT integration work.
Flexible enough to support custom data and spare you from building your own datawarehouse.
BlueSail CRM - make your business sail with the unified sales and marketing automation platform.